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Three challenges to McDonald's growth
McDonald's has long been the darling of Wall Street, posting increases in same-store sales for 30 consecutive quarters since early 2003. Even during t...
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McDonald's wins with global palates
The American institution is doing well in a recession. Its trick: wooing consumers abroad by targeting local tastes and marketing like mad.By Blake El...
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麥當勞(McDonald's)
最受贊賞公司前50名排名:第10位食品服務行業排名:1(之前排名:1)總體得分:7.97為何受贊賞?快餐業出現了持續衰退,但麥當勞(McDonald's)為何仍是一個深受贊賞和認可的品牌?首先,麥當勞的菜單上推出了一些新品,如沙拉[內有紐曼食品公司(Newman )的低脂沙拉醬]、雞肉卷、燕麥片和...
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Google's three pillars of expansion
People often think of Google (GOOG) as a search company. While certainly the biggest search company in the world, it's what Google does with its searc...
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The brilliant lessons from McDonald's recall
In Shrek Forever After, America's favorite green ogre gives up a day to get one, and then regrets his choice. Perhaps McDonald's -- now facing a $15 m...
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Detroit Three's survival report card
GM, Ford, and Chrysler, the former Big 3 now dwindled to the Detroit 3, have gone in such different directions they don't seem to be on the same plane...
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Inside Sam's $100 Billion Growth Machine
來源:2004年6月號《財富》雜志作者:David Kirkpatrick, Christopher TkaczykSam Palmisano has two huge goals: to get this giant growing again--and return IBM to greatne...
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Three rules for brand-new CEOs
Incoming chief executives have a lot to learn, which is why so many of them don't last very long.By Jennifer ReingoldThere's heavy turnover in the C-s...
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Three American cities on the brink of broke
Several downtrodden cities are on the verge of defaulting on their debt, putting financially encumbered states and taxpayers on the hook to pick up th...
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Three reasons Google wants Groupon
Is $5.3 billion an astronomical amount to get the popular deal-a-day web site? Not really. Here's why.If Google's $5.3 billion offer goes through late...
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